
FORE:Two men were quarrelling; one had robbed the other. The dispute went on endlessly, and no one, not the priest even, had succeeded in pacifying them. At last an elephant was fetched; he came up without being noticed by the disputants, and trumpeted[Pg 122] loudly just behind them. The thief, convinced that the animal in its wisdom had discovered his crime, took to his heels and fled.
Published Aug 30.
TWO:The sun cast broad satin lights on its bay coat, already dry; the light hoofs, the pretty head with dilated nostrils gave the creature dignityit looked like a thoroughbred, really noble in its last rest; while the vultures and kites hovered round, waiting for us to be gone.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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